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After years in the making, idefi.com launched Tuesday, Sept. 23, giving artists access to unprecedented opportunities with the help of their fans.
“We have a great team who has worked hard to put everything together, we are eager to get out there and see what this technology can do,” idefi founder and CEO Brady Deaton said.
The idefi platform brings brands and artists together in a creative new way. This is accomplished by allowing brands to create opportunities and allowing artists to compete to win by sharing a branded interactive widget.
Each time the widget is clicked, their chance of winning increases while also promoting the brand’s message.
Undoubtedly in years to come, marketing professionals will see the launch of idefi as a dividing line of how things used to be done and how things are done in the new millennium.
“We are so excited to get out there and start spreading the word of our clients as well as giving artists access to opportunities that they wouldn’t be able to attain otherwise” Deaton says.
One look at the first wave of promotions on idefi.com will raise the eyebrows of even the most casual of observers. Probably most notable is the “Artists on the Rise” promotion. Artists on the Rise will give artists an opportunity to secure a promotional spot to be shown for a full week, in theaters nationwide before the new Hunger Games movie Mockingjay Part 1 on November 21.
“We will fly camera crew to the winner’s location to film a 30 second promo for you and your band” Deaton says.
The completed promo will be shown in during the previews section immediately before what is sure to be one of, if not the biggest, film of the year.
Another initial promotion for artists will be to secure a grand re-opening band for Tulsa-Based art gallery graphic design house, Studio Soul on November 8. Located in Tulsa’s Pearl District at 11th and Truce, Studio Soul sits right in the heart of Route 66, and the opening slot on re-opening night could help to break an aspiring band.
Other promotions include chances to win thousands of dollars worth of musical equipment. Including: a custom MJT guitar, a Robert Keeley Stahlhammer distortion pedal, a set of John Benson custom guitar pickups and internet sensation Gearmandude’s “Luther Drive” guitar overdrive pedal
Additionally, Deaton says during the first month there will be a special idefi t-shirt given away daily designed by renowned concert poster artist Denny Schmickle.
It seems that on idefi.com everyone will win. Artists who participate in a contest but don’t win will receive a special offer from one of idefi’s sponsors. Initially this will be a special discount offer from skaflash.com. SkaFlash is an online service which lets artists add fans to their email list via text messaging.
“We are so excited to for these promotions to get out there” Deaton says. “More opportunities will be added continually from all over the world!”
For more information on these or upcoming promotions, go to idefi.com.